Hello. I am an award-winning copywriter, planner and creative director. Over the past 10 years, I've worked with various agencies including Saatchi & Saatchi, DDB and JWT developing integrated campaigns for a wide range of well-known clients.


Client: GBC

A print campaign with Saatchi & Saatchi Singapore in 2006. Line - "Keep secrets secret. GBC Shredders." ... more

Heineken Music

Client: Heineken

A long-running integrated campaign I worked on while at Bates Singapore. The campaign brought together every agency discipline to create a series of w ... more


Client: Nestle

An interactive and in-store campaign I developed for Nestle Crunch bars while at JWT Hong Kong. It featured a wicked sense of humour and numerous fun ... more