I am an experienced, versatile copywriter and communications expert. I combine ideas, words and images to create content that engages, increases awareness, disseminates information, builds brands and boosts sales. My philosophy is simple. Good communications must be transparently honest, easily understood and entertainingly informative to make people believe!
I work with a number of different media platforms to deliver content: brochures & print collateral; advertising & direct mail; WWW copy (using your or my content management solutions); press releases, features, ghosted articles, speeches; magazines, newsletters and white papers; video, scripts and speeches and business plans, reports, presentations.
My role as a copywriter and communications professional includes identifying, defining and articulating key messages and benefits.
Sector experience includes property, hotel and leisure, construction, sportswear, financial services, IT, fashion, education, social services, media and FMCG.