Search News


 

Wall’s Lipton collaboration brought to life by bluemarlin


Wall’s Lipton collaboration brought to life by bluemarlin

Posted by: Blue Marlin Brand Design | Date added: Tue 26 Aug 2014

Unilever has united the forces of two of its biggest brands to offer a fresh new treat for ice tea lovers. With packaging designed by international branding agency bluemarlin, Wall’s Lipton Crush launches this summer in Thailand.

Ice tea is immensely popular throughout South East Asia, with many convenience stores carrying the Lipton brand. Seeing an opportunity to shake up this established category, Unilever brought together two household names to create an innovative and exciting new way of hydrating: Wall’s Lipton Crush, a freezie tube from Wall’s with all the flavours of Lipton Ice Tea.

Bluemarlin was tasked with creating a design solution for the Lipton Crush packaging that integrated the Wall’s and Lipton brands whilst delivering the single-minded message of ‘natural and refreshingly good.’ To accomplish this, the brand needed to embrace a strong, vivacious personality and appear more indulgent than its competition.

Bluemarlin’s vibrant and fresh pack design features the bright colours of juicy fruits and fresh tealeaves alongside the two recognisable masterbrand logos. The energetic packaging brings Wall’s and Lipton’s brands into equilibrium and provides appetite appeal for this refreshing new product.

“It’s fantastic to continue our global partnership with Unilever on a regional basis,” comments Tim Arrowsmith, Director of bluemarlin Singapore. “To collaborate with two super brands like Wall’s and Lipton on a summer innovation like Wall’s Lipton Crush is just the beginning of more interesting and diverse brand collaborations we’re sure to be seeing in the future.”

Aparna Sundaresh, Brand Director at Unilever, says, “Bluemarlin has created a pack design that successfully reflects the brand’s bright personality and provides a platform for extending the range.” 

See more from Blue Marlin Brand Design


Blue Marlin Brand Design

http://www.bluemarlinbd.com

Units 2/3 Melbray Mews, 158 Hurlingham Road, Fulham, London, SW6 3NS
Telephone +44 (0)20 7471 6330

Other articles by Blue Marlin Brand Design:


Bluemarlin design Square Mile London Dry Gin

Bluemarlin design Square Mile London Dry Gin

International branding agency bluemarlin has designed bottle graphics for the City of London Gin Distillery’s (COLD) newest product, Square Mile. The super premium one-shot 70CL gin launches today in England’s capital.

Date added: Wed 12 Nov 2014


Lisa McWilliam joins bluemarlin

Lisa McWilliam joins bluemarlin

International branding consultancy bluemarlin welcomes one of the industry’s most respected experts Lisa McWilliam into its leadership team. As General Manager of London, McWilliam will be responsible for delivering creative and commercial excellence to the agency’s clients in the Pan-European region as well as key markets in Asia and Africa.

Date added: Tue 16 Sep 2014


Warner Edwards launch Queen Victoria’s Rhubarb Gin, design by bluemarlin

Warner Edwards launch Queen Victoria’s Rhubarb Gin, design by bluemarlin

International design agency bluemarlin has designed packaging for the latest addition to the Warner Edwards portfolio, Victoria’s Rhubarb Gin. Available for a limited time only, the artisan gin launches this September exclusively at Fortnum & Masons.

Date added: Tue 16 Sep 2014


Bluemarlin New York welcomes Marcus Hewitt as Executive Creative Director

Bluemarlin New York welcomes Marcus Hewitt as Executive Creative Director

Global brand design consultancy bluemarlin is welcoming Marcus Hewitt on board as Executive Creative Director of its New York studio. Hewitt will steer the creative vision of bluemarlin New York, leading a dynamic team in delivering brave creative work and setting the strategic ambition for the company’s future growth in North and South America.

Date added: Wed 20 Aug 2014


Bluemarlin Singapore expands with new leadership

Bluemarlin Singapore expands with new leadership

International branding and design agency bluemarlin has announced the appointment of Nadia Romanis as General Manager of its Singapore studio. Romanis will be responsible for overseeing the growth and development of the agency’s endeavours in the Asia Pacific region.

Date added: Mon 04 Aug 2014