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WaterAid Appoints Global Web Development Partner
International non-profit organisation WaterAid has appointed Access (weareaccess.co.uk) as its global web development partner. Fri 31 Aug 2018
Heath & Heather launches second phase of 'Me to the Power of Tea' campaign
Heath & Heather, a leading supplier of herbal teas and infusions has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains in Morrisons and Ocado as well as strong growth across the Health Sector with both its innovative green teas and fruit & herbal infusions up +14% and +10% respectively. Fri 31 Aug 2018
Why Digital Projects Fail
A new survey has revealed that a massive 97% of companies have had digital projects that have failed, with 22% claiming it’s a frequent occurence. Tue 28 Aug 2018
JCT600 tests consumer’s supercar knowledge with online game
Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Wed 22 Aug 2018
One in Five Use Alexa to Boil an Egg …
One in Five people use Alexa to boil an egg plus other interesting facts about smart speaker use in the UK Wed 15 Aug 2018
OLIVER bolsters senior creative team with three new hires
In-house specialist OLIVER UK is bolstering its creative team with three key hires: Kevin Bratley joins as creative director, while brother-and-sister duo Jade and Lee Trott assume roles as art director and copywriter respectively. Wed 01 Aug 2018
The Knowing and Doing Digital Gap
Survey unveils huge differences between knowing how to be digitally effective versus how UK businesses are approaching digital development Tue 31 Jul 2018
Marketers should capitalise on Millennials’ appetite for free-from food options
New research into UK shoppers’ attitudes towards free-from food and drink reveals marketers would be advised to focus on younger consumers in this category. The findings reveal Millennials choose it as part of a healthy lifestyle choice, rather than due to allergies or intolerances. Tue 31 Jul 2018
Five by Five announces global Launch Marketing Council initiative
Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right. Tue 31 Jul 2018
Glenfiddich launches new campaign with creative agency Space to launch the next instalment of Experimental Series
Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the whisky category (France - September, UK - October, Taiwan – 2019). Thu 26 Jul 2018
Competing in a State of Content Entropy
No one can possibly keep up with today's sheer volume of content. We've reached a state of entropy, where content is becoming ever more chaotic and confusing to create, manage and consume. How do you break through with content that consumers will actually seek out and eagerly share? Cut through the noise and create true engagement with these three transformational strategies. Tue 24 Jul 2018
Dare partners with SuperHi for women and non-binary coding scholarship
Experience, design and engineering company Dare has announced its partnership with SuperHi, the online coding school and creative community, to launch a scholarship for women and non-binary people. Mon 16 Jul 2018
New report reveals organisational mindset driving digital effectiveness
A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective. Thu 12 Jul 2018
5 Key Ways for Brands to Own the Digital Shelf
Online shopping offers compelling convenience and selection. That's why the online market is expected to grow to 10 percent of all CPG sales in the next few years. But even more than other product categories, CPG success on the digital shelf depends on visibility trust and access. Fri 06 Jul 2018
OLIVER appointed as lead design agency for Spire Healthcare
In-house specialist OLIVER UK has been appointed as the lead design agency for Spire Healthcare, a leading private healthcare provider in the UK. Fri 29 Jun 2018
Package Design For Sam's Choice Private Brand Wins Awards
Anthem Worldwide and Walmart Honored in The Vertex Awards 2018 Competition Wed 20 Jun 2018
Dare hires new creative director
Digital creative agency Dare, part of the Inside Ideas Group, has appointed Ben Long as its creative director. Fri 15 Jun 2018
AgencyUK TV Campaign for Discover Delicious Breaks on ITV
AgencyUK TV Campaign for Discover Delicious Breaks on ITV Tue 12 Jun 2018
The Insatiable Demand for Content
The shift to digital-first-marketing has radically changed how consumers engage with brands. With new technologies showing up and showing off daily, and still others waiting in the wings, turning back is not an option. Tue 12 Jun 2018
Brandimage Packaging Design For 7-Eleven® Private Label Brands Win Three Vertex Awards
Marks the Sixth Award in Two Months for 7-Eleven and Brandimage Fri 08 Jun 2018
