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Believe in Better Brand Consistency and a Stronger Market Presence
Most brands suffer from inconsistency across substrate and geographic region -- read about why color is so important in packaging. Thu 27 Sep 2018
New research reveals the secret behind brands that are enduring in the FMCG sector
Analysis revealed today has shown the qualities that brands in declining FMCG sectors need to possess if they want to buck the trend and grow. Unusually, it suggests that deep and meaningful relationships are not always the best option: brands can also become ‘friends with benefits’ or ‘teammates’. Thu 27 Sep 2018
Green and Black's brings decadence to the nation in new experiential campaign
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black's to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. Fri 21 Sep 2018
Anthem Benelux Wins Silver at the 2018 Pentawards
Anthem, a global creative agency connecting people and brands through design, has been honored with a Silver award in the 2018 Pentawards Worldwide Packaging Design Competition. Fri 21 Sep 2018
Student property enquiries surge 73% following portal revamp
AccommodationforStudents.com, the UK’s most visited student accommodation search website, has had a 73% boost in student property enquiries following a complete revamp of its website. Wed 19 Sep 2018
Topps Tiles Appoints Code For Performance Programme
The UK’s biggest tile specialist Topps Tiles has appointed digital agency Code Computerlove to support its drive to deliver the optimum online experience and improving the multi-channel customer journey. Wed 19 Sep 2018
No complaints from Code Computerlove as it is appointed by Ombudsman Services
Ombudsman Services (OS), the UK's largest independent multi-sector complaints mediation service, has appointed Code Computerlove Ltd as its digital partner. Wed 19 Sep 2018
UCLan Launches ‘Together’ Recruitment Campaign With Manchester Based Agency Access
The University of Central Lancashire (UCLan) has unveiled an uplifting and inclusive advertising campaign developed specifically to drive 2019 undergraduate recruitment amongst a Gen Z audience. Mon 17 Sep 2018
North London Waste Authority launches third recycling TV and digital campaign – this time, aluminium
Therapy today announced the third annual iteration of their award winning “Save Our Stuff,” TV advertising campaign aimed at getting millennials to recycle more – this time focused on aluminium and commissioned by North London Waste Authority Fri 14 Sep 2018
SGK's Rachelle Sokan to Speak at 2018 EnterWorks Engage Conference
Sokan will address Content Governance in the Omnichannel World. Thu 13 Sep 2018
Häagen-Dazs trials geo-targeted delivery-on-demand mobile e-commerce service in central London
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand trialled the service on Friday, 7 September 2018, offering people in Russell Square, London, a chance to order and enjoy its ice creams without having to leave their spot in the September sunshine. Wed 12 Sep 2018
Wasserman brings the NFL to life with a Piccadilly Circus takeover
Wasserman, the global partnerships and activation agency, helped The National Football League take over one of London’s most iconic locations on Saturday (September 8), as it celebrated the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. Tue 11 Sep 2018
Dare wins digital work for new London arts space, Cromwell Place
Experience, design and engineering company Dare has been appointed as the sole digital agency for London’s new arts space, Cromwell Place, following a competitive pitch. Fri 31 Aug 2018
UCLan Appoints Access For Student Recruitment Campaign
The University of Central Lancashire (UCLan) has appointed Access for its 2019 Undergraduate recruitment campaign. Fri 31 Aug 2018
WaterAid Appoints Global Web Development Partner
International non-profit organisation WaterAid has appointed Access (weareaccess.co.uk) as its global web development partner. Fri 31 Aug 2018
Heath & Heather launches second phase of 'Me to the Power of Tea' campaign
Heath & Heather, a leading supplier of herbal teas and infusions has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains in Morrisons and Ocado as well as strong growth across the Health Sector with both its innovative green teas and fruit & herbal infusions up +14% and +10% respectively. Fri 31 Aug 2018
Why Digital Projects Fail
A new survey has revealed that a massive 97% of companies have had digital projects that have failed, with 22% claiming it’s a frequent occurence. Tue 28 Aug 2018
JCT600 tests consumer’s supercar knowledge with online game
Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Wed 22 Aug 2018
One in Five Use Alexa to Boil an Egg …
One in Five people use Alexa to boil an egg plus other interesting facts about smart speaker use in the UK Wed 15 Aug 2018
OLIVER bolsters senior creative team with three new hires
In-house specialist OLIVER UK is bolstering its creative team with three key hires: Kevin Bratley joins as creative director, while brother-and-sister duo Jade and Lee Trott assume roles as art director and copywriter respectively. Wed 01 Aug 2018
