Posted by: Five By Five | Date added: Tue 16 Oct 2018
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads.
Running with the strapline ‘Let’s talk about the F word’ the creative is all about breaking the social taboo around funeral planning by using another social taboo. The campaign has launched in Hull, Torquay and Eastbourne, and will run until 31st October.
Each year, SunLife produces the UK’s longest-running study into the costs of funerals. The 2018 findings showed that despite the average funeral costing over £4,000, only 6 percent of people in the UK have a pre-paid funeral plan in place, compared to 70 percent in the Netherlands.
Colin Clark, head of strategy and planning at Five by Five, said: “SunLife is the market leader in over-50 plans, and with that in mind, we wanted to cast that net even wider and cement the brand as the go-to funeral plan provider. Death isn’t exactly a hot topic of conversation. This is uncharted territory and to be successful, we had to go out with something that disrupts the market and draws in a wider audience. SunLife trusted us to take the brand to new places, and hopefully ‘the F Word’ serves as the next step to breaking the taboo.”
Ian Atkinson, Director of Marketing at SunLife, added: “Our ‘F word’ campaign aims to bring the topic of funerals to the forefront. As a nation, we need to start talking about what we want when we die, to spare our families more stress and upset at such an emotional time.”
Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right.
Date added: Tue 31 Jul 2018
Launch marketing specialist Five by Five has today appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director.
Date added: Wed 07 Mar 2018
The Caravan Club has launched its latest campaign aimed at igniting a passion for caravanning in those that have never experienced it for themselves before. The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of the delights of UK touring and its viability as an affordable and flexible holiday option.
Date added: Tue 09 Aug 2011
This month, Garmin UK is asking fans to share their favourite things on Facebook and enter to win a just launched GTU 10, a GPS-enabled tracking device that attaches to anything, from golf clubs to laptops, pets – even children – allowing you to view the whereabouts of your most treasured things at any time.
Date added: Mon 01 Aug 2011
After a competitive pitch against nine other agencies across the region, integrated communications agency, Five by Five, has won the tender to handle marketing and PR for the Bournemouth International Centre and Pavilion Theatre for 2010.
Date added: Wed 02 Dec 2009