Posted by: Blue Marlin Brand Design | Date added: Tue 16 Sep 2014
International branding consultancy bluemarlin welcomes one of the industry’s most respected experts Lisa McWilliam into its leadership team. As General Manager of London, McWilliam will be responsible for delivering creative and commercial excellence to the agency’s clients in the Pan-European region as well as key markets in Asia and Africa.
McWilliam brings 20 years of experience in championing global branding and building effective agency teams, which she will use to further strengthen bluemarlin’s integrated offering as well as carry out the agency’s mission to create Brand Heroes, extraordinary brands that excel in the marketplace and make a positive impact in the world.
McWilliam is both an authority and advocate for a truly integrated communications approach, and as such she has lent her talents in this area to some of the world’s most prominent companies including Mars, Pepsico, and Diageo.
Marshall Ward, Managing Director of bluemarlin UK comments, “We are excited to have Lisa aboard. Her level of expertise across brand strategy, packaging, and innovation with multinational and domestic clients has equipped her to lead our team day-to-day in London, however, it was her professionalism, energy, and enthusiasm that made her a standout candidate.”
“It was bluemarlin’s entrepreneurial spirit that attracted me, as it reflects my own ambition to inspire vanguard thinking and create meaningful change for brands,” comments McWilliam. “I’m thrilled to join a global community of such diverse and brilliant individuals and looking forward to guiding the London team in this extremely exciting time at bluemarlin.”
Prior to joining bluemarlin, McWilliam served as Head of Consumer Brands at Landor Associates. During that time, she pioneered new techniques and methodologies in innovations and NPD to provide brands with compelling and empathetic ways to embrace opportunities in the ever-changing global business world.
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