Posted by: Mirri - A Division of Celloglas | Date added: Fri 18 Jul 2014
The PPA Awards are the most coveted in the UK magazine and business publishing industry, showcasing talent, rewarding innovation, and providing a benchmark for excellence.
The PPA ticket was designed by Anderson Norton Design and printed digitally onto Mirri Pak for HP Indigo, which is a metallic silver card. The ticket was printed four colour, plus white on the front on a HP Indigo Press, with a gloss lamination post print, providing the invite an extra level of gloss. 1000 tickets were produced for the event measuring 210mm by 100mm.
Anderson Norton Design chose a deep purple colour with gold lettering made of stars and white text. Simply by printing 4 colour and white onto the Mirri, all the areas except for the white text became metallic. A map and further details were printed on the white reverse of the ticket, in 4 colour process.
The glittering ceremony held at Grosvenor House Hotel took place on the 10th of July and was attended by over 1000 magazine industry professionals.
Steve Middleton, Sales Director at Celloglas, commented; “By using Mirri Pak for HP Indigo, this meant a glamorous shiny metallic awards ticket could be produced and turned around very quickly and efficiently. The result is stunning”.
Grace Harrison, Events Manager at the PPA commented “We felt the Mirri ticket was really in keeping with the style of this very glamorous event”.
Mirri Pak for HP Indigo is distributed in the UK by Premier Paper and is available in three weights 315mic/220gsm, 415mic/280gsm and 460mic/300gsm.
Mirri Pak for HP Indigo is a metallic substrate for graphical applications, providing a premium finish for a wide range of campaigns and products such as social stationary and gifts, premium direct mail, event invites, promotional items, photo books, packaging and short run book or magazine covers. The digital element offered by this new Mirri product also allows for personalised print, which is a growth area.
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As retailers and brands strive to limit their environmental impact by using materials that are eco friendly, print buyers are looking for environmental alternatives to oil based products. To meet this demand, Mirri has developed MirriEco Ag, a fully recyclable product.
Date added: Mon 27 Oct 2014
Working with David Bartlett, Owner of Brand It Furniture, the team at Mirri have produced a set of metallic chairs and tables for use at events and POS campaigns.
Date added: Mon 21 Jul 2014
With one in ten of retail sales happening online, retail transit packaging is becoming ever more important for protecting goods whilst at the same time conveying brand values.
Date added: Tue 01 Apr 2014
The newly released Mirri Holographic for HP Indigo was chosen to create the front cover of the booklet.
Date added: Fri 01 Nov 2013
Bauer Media’s CAR magazine has published a spectacular event issue to celebrate 50 years of the Porsche 911. The magazine has produced seven different cover editions featuring seven different 911 icons, all sourced by and shot exclusively for CAR on seven different high-impact colour palettes – and all topped by a spectacular metallic finish created by printing onto Mirri.
Date added: Fri 26 Jul 2013