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G2 EMEA Appoints Sarah Todd CEO to Lead UK Operation


G2 EMEA Appoints Sarah Todd CEO to Lead UK Operation

Posted by: S Jones | Date added: Mon 14 Jan 2013

Multinational agency executive and renowned expert in driving growth across brands and disciplines to spearhead expansion of London office

G2 a top-five global marketing services agency, announced today that it has appointed Sarah Todd to lead G2 Joshua, its leading London-based operation. As the new CEO of the agency’s UK offering, Todd will report directly to Pietro Leone, CEO, G2 EMEA, and join the agency's EMEA management board effective immediately.

This is an internal appointment with Todd being elevated from her current role as Global Key Accounts Director. Todd brings an exceptional track record in working with both clients and agencies to develop visionary communication strategies that innovate and deliver lasting growth and value for their brands. She has extensive experience running global assignments for world-class companies such as P&G, GSK, Toyota, Lloyd’s of London, Microsoft and HP, as well as multiple regional and local accounts. 

With a unique ability to understand in-depth clients’ business challenges as well as the needs and behaviours of their target customers across different Channels and Trade environments, Todd has helped leading international businesses drive success via the development of innovative marketing solutions and structuring of appropriate agency teams and offerings. Originally from an integrated agency background, Todd was one of the founding UK Directors of Shopper Marketing specialist, Saatchi X, where during her tenure she sat on the UK Management team, EMEA and Global Leadership Teams. Leone commented: “We are absolutely delighted that Sarah will be leading our UK operation. Her reputation for delivering outstanding results for global clients such as P&G combined with her superlative understanding of clients' business issues, talent as a global marketing practitioner and hands-on leadership style make her the ideal candidate to head our talented UK team. Many of our clients are redesigning their marketing strategies and we are evolving our model to match their needs with this appointment.” He added, “With her multinational client experience Sarah brings a new level of leadership to the role enhancing the capabilities of the UK office and positioning it well to be the central hub for the region.” 

Todd said, "I am delighted to be moving to this role within G2. I have been really inspired by the growth and evolution of our EMEA and UK offer under Pietro's leadership. I believe we have an unmatched proposition in today’s agency space: connecting world-class strategic tools, and data and insights with channel understanding, strong creativity and excellence in delivery, enabling us to precisely predict behaviour and maximize the value of every consumer and shopper interaction. This unique mix is already delivering a significant shift in effectiveness and value for our clients. I am excited to work closely with our clients and our talented UK team to help take this to the next level.” The UK operation has enjoyed notable success recently: winning marketing assignments from clients such as Costa Coffee and Vodafone as well as experiencing significant growth with regional accounts won by the central EMEA HQ team such as GM and Emirates.   About G2 G2 EMEA is a global brand activation agency network that helps marketers Maximize Brand CommitmentSM. Ranked number five among the top global marketing services agencies, G2’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision JourneySM, from consideration to brand selection.

The G2 network operates 40 offices in 28 countries, and clients include Adobe, Aetna, Campbell Soup Company, The Coca-Cola Company, GlaxoSmithKline, Heineken, Kraft, Procter & Gamble and Pfizer. G2 is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com/emea

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