Posted by: Blue Marlin Brand Design | Date added: Mon 11 Nov 2013
The Singapore-based studio of integrated brand design agency bluemarlin has created strategic positioning and designed packaging for Unilever Food Solutions’ global range of Hellmann’s mayonnaises and salad dressings. The large-scale products, meant solely for chefs and restaurant owners rather than consumers, have just launched in Asia with introduction to other world markets imminent.
With Hellmann’s history now arching beyond a century and its brand presence in multiple markets worldwide, it’s no surprise that Unilever were looking to create a global framework for Hellmann’s, to drive its consistency whilst accommodating a degree of regional flexibility.
Maintaining Hellmann’s pre-existing brand essence ‘bring out the best’, bluemarlin looked to design packaging that was as strong and proud as the Hellmann’s brand and reflected its established equities. It utilised the blue, white and yellow Hellmann’s owned colour palatte and added a positive curved graphic system like a smile. This helps to bring the recognised elements and associations of its popular mayonnaise to the rest of its range.
Bluemarlin Asia Managing Director Kay Twine commented: “The result is a simple and strong, yet flexible design that allows for easy range navigation that works the world over. Whilst it adheres to and respects Hellmann’s products that are sold in supermarkets, it’s different enough for chefs to recognise the more professional recipes and approach.”
“Chefs are busy people. They need simple solutions to everyday problems. With the simple and honest design and strategy that bluemarlin has provided, we are in a great position to deliver,” said Catherine Bautista, Unilever Food Solutions Global Category Marketing Director – Dressings AAME.
Units 2/3 Melbray Mews, 158 Hurlingham Road, Fulham, London, SW6 3NS Telephone +44 (0)20 7471 6330
International branding agency bluemarlin has designed bottle graphics for the City of London Gin Distillery’s (COLD) newest product, Square Mile. The super premium one-shot 70CL gin launches today in England’s capital.
Date added: Wed 12 Nov 2014
International branding consultancy bluemarlin welcomes one of the industry’s most respected experts Lisa McWilliam into its leadership team. As General Manager of London, McWilliam will be responsible for delivering creative and commercial excellence to the agency’s clients in the Pan-European region as well as key markets in Asia and Africa.
Date added: Tue 16 Sep 2014
International design agency bluemarlin has designed packaging for the latest addition to the Warner Edwards portfolio, Victoria’s Rhubarb Gin. Available for a limited time only, the artisan gin launches this September exclusively at Fortnum & Masons.
Date added: Tue 16 Sep 2014
Unilever has united the forces of two of its biggest brands to offer a fresh new treat for ice tea lovers. With packaging designed by international branding agency bluemarlin, Wall’s Lipton Crush launches this summer in Thailand.
Date added: Tue 26 Aug 2014
Global brand design consultancy bluemarlin is welcoming Marcus Hewitt on board as Executive Creative Director of its New York studio. Hewitt will steer the creative vision of bluemarlin New York, leading a dynamic team in delivering brave creative work and setting the strategic ambition for the company’s future growth in North and South America.
Date added: Wed 20 Aug 2014