Posted by: Blue Marlin Brand Design | Date added: Mon 11 Feb 2013
Integrated brand design specialists Blue Marlin took home gold, silver and the International Export Award at the Design Business Association’s Design Effectiveness Awards last night in London.
Blue Marlin was awarded a gold trophy for reinventing malted food drink brand Bournvita for Cadbury India. The design, which features a modernised structure and graphics celebrating the empowerment of Hindi culture, was also the recipient of the International Export Award, which recognises the most effective collaboration between a UK consultancy and an overseas client. These honours follow the accolade Bournvita acquired at last month at the India Star Packaging Awards in Mumbai.
The agency’s thrid award, a silver, was received for their design work on Nestle Purina’s pet care brand PetLife. Developed to revitalise the Australian Pet Specialty category, the new design takes inspiration from premium personal care brands and features bold typography to create a more coherent and navigable architecture for the range.
Founded in 1989, the renowned DBA Design Effectiveness Awards evaluate design projects based on hard commercial data. In recognising and celebrating the growing importance of design in driving business success, the organisation is the authority on the commercial effectiveness of design. These awards are among the most sought after honours in the industry.
Blue Marlin London managing director Marshall Ward comments: “We’re incredibly proud of our wins last night at the Design Effectiveness Awards. The awards celebrate exactly what we endeavor to deliver as a business - captivating design that delivers commercial results for both our clients partners. The Design Effectiveness Awards prove how imperative design is for brands, whatever their budget, to convert business ambitions into quantifiable commercial success.”
This is the third year running that Blue Marlin work has been recognised by the prestigious awards. At last year’s ceremony, the agency scooped up two silvers for Funkin’ Mixers and Shell’s forecourt food and drink brand, Deli2go. Twin silvers were won once again in 2010 for natural glacial mineral water Isklar and Australian-brand, Balance Water.
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