Search News


 

Blue Marlin wins DBA Design Effectiveness Awards


Blue Marlin wins DBA Design Effectiveness Awards

Posted by: Blue Marlin Brand Design | Date added: Mon 11 Feb 2013

Integrated brand design specialists Blue Marlin took home gold, silver and the International Export Award at the Design Business Association’s Design Effectiveness Awards last night in London.

Blue Marlin was awarded a gold trophy for reinventing malted food drink brand Bournvita for Cadbury India. The design, which features a modernised structure and graphics celebrating the empowerment of Hindi culture, was also the recipient of the International Export Award, which recognises the most effective collaboration between a UK consultancy and an overseas client. These honours follow the accolade Bournvita acquired at last month at the India Star Packaging Awards in Mumbai.

The agency’s thrid award, a silver, was received for their design work on Nestle Purina’s pet care brand PetLife. Developed to revitalise the Australian Pet Specialty category, the new design takes inspiration from premium personal care brands and features bold typography to create a more coherent and navigable architecture for the range.

Founded in 1989, the renowned DBA Design Effectiveness Awards evaluate design projects based on hard commercial data. In recognising and celebrating the growing importance of design in driving business success, the organisation is the authority on the commercial effectiveness of design. These awards are among the most sought after honours in the industry.

Blue Marlin London managing director Marshall Ward comments: “We’re incredibly proud of our wins last night at the Design Effectiveness Awards. The awards celebrate exactly what we endeavor to deliver as a business - captivating design that delivers commercial results for both our clients partners. The Design Effectiveness Awards prove how imperative design is for brands, whatever their budget, to convert business ambitions into quantifiable commercial success.”

This is the third year running that Blue Marlin work has been recognised by the prestigious awards. At last year’s ceremony, the agency scooped up two silvers for Funkin’ Mixers and Shell’s forecourt food and drink brand, Deli2go. Twin silvers were won once again in 2010 for natural glacial mineral water Isklar and Australian-brand, Balance Water.
 

See more from Blue Marlin Brand Design


Blue Marlin Brand Design

http://www.bluemarlinbd.com

Units 2/3 Melbray Mews, 158 Hurlingham Road, Fulham, London, SW6 3NS
Telephone +44 (0)20 7471 6330

Other articles by Blue Marlin Brand Design:


Bluemarlin design Square Mile London Dry Gin

Bluemarlin design Square Mile London Dry Gin

International branding agency bluemarlin has designed bottle graphics for the City of London Gin Distillery’s (COLD) newest product, Square Mile. The super premium one-shot 70CL gin launches today in England’s capital.

Date added: Wed 12 Nov 2014


Lisa McWilliam joins bluemarlin

Lisa McWilliam joins bluemarlin

International branding consultancy bluemarlin welcomes one of the industry’s most respected experts Lisa McWilliam into its leadership team. As General Manager of London, McWilliam will be responsible for delivering creative and commercial excellence to the agency’s clients in the Pan-European region as well as key markets in Asia and Africa.

Date added: Tue 16 Sep 2014


Warner Edwards launch Queen Victoria’s Rhubarb Gin, design by bluemarlin

Warner Edwards launch Queen Victoria’s Rhubarb Gin, design by bluemarlin

International design agency bluemarlin has designed packaging for the latest addition to the Warner Edwards portfolio, Victoria’s Rhubarb Gin. Available for a limited time only, the artisan gin launches this September exclusively at Fortnum & Masons.

Date added: Tue 16 Sep 2014


Wall’s Lipton collaboration brought to life by bluemarlin

Wall’s Lipton collaboration brought to life by bluemarlin

Unilever has united the forces of two of its biggest brands to offer a fresh new treat for ice tea lovers. With packaging designed by international branding agency bluemarlin, Wall’s Lipton Crush launches this summer in Thailand.

Date added: Tue 26 Aug 2014


Bluemarlin New York welcomes Marcus Hewitt as Executive Creative Director

Bluemarlin New York welcomes Marcus Hewitt as Executive Creative Director

Global brand design consultancy bluemarlin is welcoming Marcus Hewitt on board as Executive Creative Director of its New York studio. Hewitt will steer the creative vision of bluemarlin New York, leading a dynamic team in delivering brave creative work and setting the strategic ambition for the company’s future growth in North and South America.

Date added: Wed 20 Aug 2014