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Biles Hendry focuses on clean, simple design to optimise the childlike qualities of Ella’s Kitchen on the relaunch of their baby dry cereal range.


Biles Hendry focuses on clean, simple design to optimise the childlike qualities of Ella’s Kitchen on the relaunch of their baby dry cereal range.

Posted by: Biles Hendry | Date added: Mon 01 Feb 2016

February sees Ella’s Kitchen® rolling out new packaging for their baby dry cereals, with design by Biles Hendry

Biles Hendry were appointed by Ella’s Kitchen® as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006.

Less than a decade later it is the UK’s biggest baby food brand and is now available in more than 35 territories.

Anthony Biles, principal at Biles Hendry commented: "We are thrilled to be working with Ella's Kitchen®, it's an icon in the category and a much loved brand. With this redesign, we have looked to build on its existing assets, to boost brand personality, and to simplify the range navigation, whilst keeping the packaging clean, simple and child-like."

Other articles by Biles Hendry:


Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Superdrug asked Biles Hendry reinvigorate their range of dry shampoos, to give the reformulated products, packaging that would show the Superdrug offering to be a worthy competitor to market leader Baptiste.

Date added: Fri 20 Jan 2017


Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère.

Date added: Mon 16 Jan 2017


Biles Hendry designs new McAllister’s biscuits range for Lidl

Biles Hendry designs new McAllister’s biscuits range for Lidl

Biles Hendry was briefed by Lidl to create a range of more premium Scottish biscuits for the UK market.

Date added: Tue 10 Jan 2017


Raise your glasses, then raise the roof

Raise your glasses, then raise the roof

Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a new range of Argentinian wine, consisting of a Pinot Grigio and a Malbec.

Date added: Wed 04 Jan 2017


Infrared protection sunscreen from Superdrug

Infrared protection sunscreen from Superdrug

Biles Inc. was briefed by Superdrug to extend its best selling Solait sun lotion range to include Infrared protection variants.

Date added: Thu 31 Mar 2016