Search News


 

BEcause Creates Mud-Themed Brand Experience for Betway


BEcause Creates Mud-Themed Brand Experience for Betway

Posted by: BEcause Brand Experience | Date added: Fri 09 Aug 2013

Betway, the leading online casino and betting website, is working with brand experience agency BEcause to activate its sponsorship of a number of high profile mud-runner events this summer to help drive brand awareness and traffic to the sports-betting website.

An interactive Betway stand designed by BEcause was unveiled for the first time at The Total Warrior Mud Run in Cumbria on 3rd- 4th August. Its next scheduled appearance will be at The Nuts Challenge in Surrey (31st August – 1st September).

The experience is designed to help Betway engage with its core audience of competitive, fun seeking, highly-active individuals by providing a dedicated preparation area to aid them as they gear up to race.

The Betway stand features a “stretch area” with professional trainers available to provide expert advice on how best to limber up for the event. Mud runner participants are also able to capture their “Race Face,” a photograph shared via Betway’s Facebook page showing friends and supporters that they are ready and hungry to conquer the course.The Betway Team will also be running a prize draw on Facebook as part of the event, giving away a GoPro Hero3 HD Camera.

BEcause CEO Sharon Richey comments:

“These events are all about facing up to a challenge and liberating yourself from the normal day to day. In order to engage participants with Betway, we set out to create an environment that resonates with the thrill seeking participants, providing a valuable service at a time of need. We know that taking the brand offline and creating a physical connection with event participants is a great way to get people talking, build trust and increase visitor numbers to the website.”

Bob Dutnall, executive director at Betway, commented:

“Our customers are naturally competitive and enjoy challenging the odds. It was therefore natural when taking the Betway brand offline that we looked to engage directly with people of the same mind-set. Betway enjoyed supporting participants tackling the Total Warrior course over the weekend which proved a true test of both stamina and determination.” 

www.becausexm.com

Other articles by BEcause Brand Experience:


BEcause designs green themed set for British Gas Generation Green event

BEcause designs green themed set for British Gas Generation Green event

British Gas has staged a four-day dance-themed event in east London as a part of its Generation Green initiative. The Energy Performance activation allowed visitors to generate their own energy using a state of the art, energy-generating dance floor.

Date added: Mon 30 Jun 2014


BEcause Australia Strengthens Team with Three New Recruits

BEcause Australia Strengthens Team with Three New Recruits

BEcause Australia has strengthened its team with three new appointments, following the recent growth of the business.

Date added: Fri 20 Jun 2014


Sports fans invited to 'walk on yogurt' at Danone Nations Cup

Sports fans invited to 'walk on yogurt' at Danone Nations Cup

Danone's super-thick yogurt brand Danio unveiled a giant pot of ‘walk on yogurt’ at Wembley Stadium last weekend as part of an experiential campaign devised by brand experience agency BEcause.

Date added: Wed 11 Sep 2013


LEGO Showcases Chima, Friends and Duplo with BEcause

LEGO Showcases Chima, Friends and Duplo with BEcause

LEGO, the global toy brand, has teamed up with brand experience agency BEcause this summer to stage the first ever joint roadshow for LEGO’s Duplo, Friends and Chima brands.

Date added: Thu 01 Aug 2013


BEcause Creates Experiential Roadshow for Ginger Grouse

BEcause Creates Experiential Roadshow for Ginger Grouse

Brand experience agency BEcause is set to take consumers on a ‘Taste Adventure’ with an experiential roadshow for Ginger Grouse, the new alcoholic ginger beer (4% ABV) from the makers of The Famous Grouse.

Date added: Tue 28 May 2013