BEcause Creates Mud-Themed Brand Experience for Betway
Posted by: BEcause Brand Experience | Date added: Fri 09 Aug 2013
Betway, the leading online casino and betting website, is working with brand experience agency BEcause to activate its sponsorship of a number of high profile mud-runner events this summer to help drive brand awareness and traffic to the sports-betting website.
An interactive Betway stand designed by BEcause was unveiled for the first time at The Total Warrior Mud Run in Cumbria on 3rd- 4th August. Its next scheduled appearance will be at The Nuts Challenge in Surrey (31st August – 1st September).
The experience is designed to help Betway engage with its core audience of competitive, fun seeking, highly-active individuals by providing a dedicated preparation area to aid them as they gear up to race.
The Betway stand features a “stretch area” with professional trainers available to provide expert advice on how best to limber up for the event. Mud runner participants are also able to capture their “Race Face,” a photograph shared via Betway’s Facebook page showing friends and supporters that they are ready and hungry to conquer the course.The Betway Team will also be running a prize draw on Facebook as part of the event, giving away a GoPro Hero3 HD Camera.
BEcause CEO Sharon Richey comments:
“These events are all about facing up to a challenge and liberating yourself from the normal day to day. In order to engage participants with Betway, we set out to create an environment that resonates with the thrill seeking participants, providing a valuable service at a time of need. We know that taking the brand offline and creating a physical connection with event participants is a great way to get people talking, build trust and increase visitor numbers to the website.”
Bob Dutnall, executive director at Betway, commented:
“Our customers are naturally competitive and enjoy challenging the odds. It was therefore natural when taking the Betway brand offline that we looked to engage directly with people of the same mind-set. Betway enjoyed supporting participants tackling the Total Warrior course over the weekend which proved a true test of both stamina and determination.”
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