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Anti-smoking ad lights up show

Posted by: Creativematch | Date added: Fri 30 Jun 2006

A striking anti-smoking advert by Clear Marketing Communications for ASH (Action on Smoking and Health) has won Best of Show at the IPA Best of Health Awards 2006, held at The Conservatory in the grounds of the Royal Hospital, Chelsea, on June 29.

The acclaimed IPA Best of Health Awards 2006 awards, which showcase the world’s best creativity in healthcare advertising across press, poster, TV, radio, and new media, gave its top honour to a  striking anti-smoking advert by Clear Marketing Communications for ASH (Action on Smoking and Health).

From the 217 entries into this year’s competition there were five Special Prizes, 24 Silver Awards and 78 Bronze Awards.

The special prizes were awarded to:

Best of Show - Clear Marketing Communications for ASH, ‘Smokers make poor swimmers'

Dave Eason Award for Best Use of Photography, sponsored by Huntsworth Health VB Communications – Woolley Pau for Perfalgon, ‘Post-Op People’

Best Use of Copywriting – Woolley Pau for Ovex, ‘What To Do About Threadworm’

Best Use of Illustration – Saatchi and Saatchi Healthcare for Cipralex, ‘Fan/Hoover/Chainsaw’

Best Use of Art Direction – New Performance Werbeagentur GmbH, a self-promotional piece, ‘New comer’

Rory Sutherland, Chairman of Judges and Vice Chairman and Creative Director of OgilvyOne worldwide congratulated the winners for 'a high standard of work and an interesting competition'.

He added: "The lack of Golds suggests a toughening of judgment and a rise in standards, both of which are good for the industry. For all that, a kind of consensus did emerge on the best work on show - work which from my outsider's perspective seems to stand comparison with the best advertising created in any category elsewhere.”

Tracey Henry, Convenor of Judges and Creative Director of Grey Healthcare: added her congratulations saying: “The general standard of entries was very high throughout. The awards are a great celebration of the creativity in the healthcare sector and demonstrate that the IPA are very serious in helping drive the Best of Health Awards into another league.”

Among the Silver Awards presented were:

Charity Advertising - Clear Marketing Communications for ASH, ‘Smokers make poor swimmers’ family Advertising for Cancer Research UK, ‘Scotland’

Public Sector Advertising - Guy Robertson Partnership for Equal, ‘Gay Dolls Campaign’

Consumer International Campaigns - Bartle Bogle Hegarty for Signal/Mentadent/Aim, ‘Hidden Sugars’

Last year was the first time the awards, originally conceived and run for over 10 years by HAAG (Healthcare Advertising Agencies Group), were organised by the IPA.

In 2005 Woolley Pau won best in show, the top prize, for the Perfalgan campaign.

The IPA is the industry body and professional institute for UK advertising, media and marketing communications agencies. For a full list of winners and  information please visit www.bestofhealthawards.co.uk.


Creativematch


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