Posted by: Code Computerlove Ltd | Date added: Wed 21 Jun 2017
The Manchester Airports Group (MAG), the country's largest UK owned airport operator, has appointed digital agency Code Computerlove, as it embarks on a journey of reinventing its digital experiences, beginning with a programme of performance optimisation.
Four UK airports come under the MAG umbrella – Stanstead, East Midlands, Bournemouth and Manchester (which is the busiest airport outside the London region) – that combined serve around 42 million passengers every year.
Its partnership with Code will begin with a programme of performance optimisation for each of the Airport websites, where the agency will work in rapid cycles to develop and publish new user features and customer experiences focusing on the most visited and commercially important sections of the site.
Using its Design Sprint process, Code will identify opportunities that will be further explored with user experience methodologies and iterations on the live sites as insights are gained with real users. Work will also be done laying the foundations for further development with regards to the group’s technical infrastructure.
Nolan Hough, EVP Ecommerce, at MAG, said ‘’We commissioned Code to help drive more commercial value from our main traffic driving landing pages, looking at how users behave in order to fuel new ideas, without redeveloping the underlying software or adding complexity.
‘’We’ve very much bought into Code’s approach. Rather than spend months in development, Code’s philosophy to digital development means that we can have live prototypes in the hands of real users collecting real data rapidly – which for us is great. We learn fast whilst limiting our exposure to commercial risk.’’
Nolan added: “There is a longer term vision that we’re working to that will see us applying more sophisticated digital technologies and techniques to achieve our overall commercial ambitions, focused on a better understanding of our customer and using data in a more effective way.
“Our vision is to be come the world’s most customer-centric and stress free travel experience by focusing on Mobile First, intuitive and personalised digital airport experiences.”
Code Computerlove client services director Rob Jones said: “This is a hugely exciting project for us to be working on, with a client-side team that has huge ambitions in terms of developing their digital capabilities.
“While delivering immediate value to the current sites, the long term goal is to make MAG an innovator in its field and world-class customer service provider.”
Ombudsman Services has created a new industry-leading digital platform to ease the resolution process for disputes between consumers and businesses - It has also launched a new brand identity that reflects the future direction of the business and brand strategy.
Date added: Wed 09 Jan 2019
Independent travel company Travel Counsellors, an award-winning, global organisation delivering personal, corporate and leisure travel services in seven countries, has appointed Code Computerlove to enhance its online recruitment experience by putting the company’s franchisees at the centre of its digital strategy.
Date added: Fri 09 Nov 2018
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months.
Date added: Wed 03 Oct 2018
AccommodationforStudents.com, the UK’s most visited student accommodation search website, has had a 73% boost in student property enquiries following a complete revamp of its website.
Date added: Wed 19 Sep 2018
The UK’s biggest tile specialist Topps Tiles has appointed digital agency Code Computerlove to support its drive to deliver the optimum online experience and improving the multi-channel customer journey.
Date added: Wed 19 Sep 2018