InDesign CS5: for Typography

Print Design Courses

Type is the area where many designers have had no formal training and have the least knowledge. Good typography can transform an ordinary document or design into an outstanding piece of communication. This one day Adobe authorised course explorers the principles of type, covers what works and what doesn?t and provides practical examples of how to produce typographically excellent documentation using the powerful set of typographic controls in Adobe InDesign.

Course Description

Introduction
• You already know more
than you think about type
• Case study: newspaper mastheads
• What do typefaces say?

The character of type
• Different type personalities -
classy, serious, fresh,
authoritative, reliable or fun typeface
• Examples of type that really works

Serif and sans serif
• The origins of the serif
• Classic serif typefaces
• Classic sans-serif typefaces

Measuring type
• Traditional conventions; points, picas and ciceros

Leading and kerning
• Ways of controlling the vertical space between text
• Ways of controlling the
horizontal space between characters
• Troublesome kerning pairs
• Optical kerning in InDesign

Legibility issues
• What the Swiss school can teach us
• Choosing a typeface
• Typefaces that work well together
• Using white space effectively
• Font families

Typographic elements
• Using rules, dingbats, symbols and glyphs
• Ligatures and hanging indents
• Examples of great typography

Type and colour
• Using contrast
• Type for on-screen display
• Colour theory

Font issues
• Font problems
• Font conversion
• Buying fonts
• Free fonts
• Trouble-free printing
• Embedding fonts

Building a consistent,
appropriate style
• Creating a coherent style

The 10 commandments of type

Questions and answers