Business and Report Writing

Planning the message
• Planning what you have to say
• Who is your audience?
• Generating ideas
• Overcoming writer's block
• Meeting the needs of your audience

Structuring your writing
• Choosing an appropriate style for your audience
• Structuring your message
• Models to use

Writing clearly and concisely
• Simplifying your language and sentences so that your written English has maximum impact
• Rules for clear and concise copy
• How to rewrite a piece for a different audience

Formatting reports and business documents
• The essentials of good design
• Looks do matter
• Guidelines for laying out your report so the aesthetics reflect the quality of the content

Clear, concise communication
• Guidelines for clear and concise copy
• Measuring the clarity of your written work
• Examples of what works and what doesn't
• Appealing to intelligence and business sense
• Critiquing professional writing

Questions and answers