Client: Infinity Call Tracking
To design and build an engaging and easy to navigate website, explaining the complexities of cross-channel tracking in an engaging way.
Brief: Infinity started when founder Paul Walsh sketched his idea for tracking multiple keywords across all channels onto a white board in his office before building the technology that made those ideas reality and Uncle was asked to create a website that demonstrates this.
Response: Uncle developed Paul’s original sketches to create simple hand drawn illustrations communicating the complex business offering of Infinity tracking. Teamed with simple navigation, strong brand colours and clear, concise language the website conveys the professional and user-friendly service of Infinity.
Testimonial: The concept of cross-channel tracking can be complex so it was essential our website cuts through the jargon to demonstrate how a successful and cost effective campaign can be easily created. Uncle’s design really captured the essence of the Infinity offering. Paul Walsh - Founder and Technical Director