The Curious Cake Company Taste Test

Client: Unilever Food Solutions
Aimed at challenging chefs’ perceptions that FLORA Buttery has an inferior taste to real butter, Unilever Food Solutions briefed Torch to create a global sales tool that would demonstrate this. With the objective of proving that FLORA Buttery has the same taste as real butter, along with significant health benefits, our brief from Unilever Food Solutions was to create a global sales tool that would change chefs’ perceptions. The Curious Cake company, with it’s own branding, website, advertising campaign and app, was launched at the hotellympia exhibition. An integrated advertising campaign in print media, online and viral ran prior to the show to invite attendees to sample the companys’ range of Brownies and feedback their opinions. Half the Brownies were made with butter, and half with FLORA. Thousands of people visited the stand resulting in long queues to take part. As each person gave their feedback on the taste, they were filmed via an ipad using an app developed for the Curious Cake company app and then shown a short video via the same app – to reveal that FLORA was actually behind both the company and the ingredient of the brownies. The resulting soundbites were then used to create a promotional video for the global sales team to illustrate first hand there is no difference between FLORA and butter, via a very genuine and convincing visual demonstration


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