Maximising Festival Fever

Client: Aramark
Aramark, the UK based food service distributor, briefed us to create a range of key summer campaigns with offers targeting two sectors within their market – seasonal promotions within the Business and Industry sector, and tempting offers for the increasingly powerful group of 18-24 year olds – the demographic audience who eat out the most frequently in the UK.

Response: For the B&I sector, on-site restaurants and coffee shops were sent POS materials which included a must stock board and seasonal deals supported by posters, shelf barkers and vinyl widgets, with offers for cooling summer drinks and discount packages. The same POS elements were produced with a different design to target the young adult population whilst they are visiting festivals, aimed at increasing overall spend through offers and promotions. The campaigns are communicated and supported via a digital brochure to Ops Managers, which include a seasonal marketing calendar.

Tags: promotions, seasonal, pos,