Knorr Blue Dragon Pastes

Client: Unilever Food Solutions (Sauces)
Unilever’s objectives were to drive sampling at the launch of their new range of Dragon pastes, demonstrating that Knorr Blue Dragon is leading the way in delivering restaurant quality oriental sauce solutions to chefs.

Response: Torch created an integrated campaign across trade press and online websites, social media and a unique microsite including a sample direct mail and competition. received 3,000 visitors with 600 sample requests in the first 3 months.