Aramark is a contract catering company running outlets in various sectors across the UK. Torch was asked to produce a marketing campaign for Christmas promotions in these outlets for two distinct brands within Aramark; Original Food Company and Road to Revenue.
Response: Torch delivered a concept for each brand which complemented its existing marketing position and collateral. For the Original Food Company, quality and origin are important so the food shot is given prominence against a small range of different backgrounds. For Road to Revenue, value is more important, so the price point is given greater stand-out, whilst the main image is still prominent against the more overtly festive backdrop.