Around the World

Client: Aramark
With increasing pressure on budgets and a wide range of offers and promotions on the high street, Aramark, the food service distributor, briefed us to develop a campaign to keep customers on site and in their outlets at lunchtime.

Response: Focussing on B&I and Defence and Education sites, the World Cuisine concept was developed to offer a range of authentic global dishes to tempt consumers to stay in the dining room, using Knorr Patak’s pastes and Create More sauces. Creative support for the campaign included eye catching POS; A2 posters, pull-up banners and showboards were designed to simply communicate the current promotion, and could be put up quickly and easily on days when the offer applied. With a flexible creative platform, the campaign was launched with Indian Cuisine first, but is easily adapted for others such as Chinese or Mexican.

Tags: pos, promotions,