Citroen - Brighton Fringe

Client: Citroen
The Tailor of Shoreditch recently carried out an integrated campaign for its long term client Citroen.

Brief: Citroen needed to create a sponsorship proposition that would encourage test drives, they wanted a sponsorship deal that would engage a variety of consumers with a light hearted initiative that would show Citroens heritage across multiple categories.

Response: Our campaign involved Sponsorship activation, Viral Film, Experiential, Test Drives, Flash Mob Guerilla activity and the creation of a documentary of the entire campaign. The Tailor of Shoreditch worked with our specialist seeding partner to ensure maximum exposure of the content. The film receiver over 50,000 views and there were over 300 test drives during the period of the campaign.

Tags: automotive, sponsorship, experiential, activation,