Thomas Pink


/ AD CAMPAIGNS - PRINT, PR & IN-STORE

Brief: To modernise the Thomas Pink brand and make it more fashionable.

Response: The Thomas Pink brand was viewed as slightly traditional and stuffy and they wanted to be perceived as more modern and fashionable, without losing their core values. The first season was just menswear, with a bold 'pink' solution, and for the second season, womenswear was added. Further branding work was done for the second season, adding the distinctive pink stripes, which were used on in-store communications as well.

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