Kate Moss Rimmel London
  • Kate Moss Rimmel London

Rimmel London


/ AD CAMPAIGNS - TV, PRINT & POS

Brief: To consistently produce high-end beauty campaigns for new product launches.

Response: Over 3 years, seasonal campaigns were produced that explained and demonstrated new beauty products in a way that was category-breaking, young, and dynamic. Customers responded to new campaigns with significant sale increases, many of the product launches broke previous records and subsequently, Rimmel London became the No. 1 selling brand in the UK for the majority of its categories.

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