John Lewis


/ FASHION CAMPAIGNS - IN-STORE, PR & WEB

Brief: To produce hi-end fashion imagery for John Lewis' own-brand fashion categories.

Response: Working with Peter Ruis, the fashion director, and the marketing department, the full project (for 2 campaigns) consisted of 8-10 outfits per 7 categories - younger mens and womenswear, mens, outdoor, eveningwear, lingerie and swimwear. Deliverables included concepts and creative direction, designing and commissioning the props and sets, sourcing the photographer and team, model casting and all other shoot production and budget management.

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