Free Lance Paris


/ 25TH ANNIVERSARY BOOK & SEASONAL CAMPAIGNS

Brief: To produce a celebratory 25th Anniversary book and seasonal ad campaigns.

Response: After 10 years of working with Free Lance Paris on seasonal campaigns, they wanted a 25th Anniversary book to be used for PR and as giveaways to customers and the trade. The resultant 264-page book was built from the bottom up - from selecting old samples from the warehouse in Nantes to producing 95% new photography to final artwork. Taking four months to collate, design and produce, the book is split into 12 chapters with the history of the company running throughout and featuring quotes by the owners.

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