Client: International Dance Supplies
We enjoy working with clients who have passion for their business. The country’s leading supplier of dance clothing, they do not rest on their laurels, but are always looking to improve.
Brief: We modernised and upgraded the design of these 3 catalogues, and also made communicated the enthusiasm and expertise more effectively. The Easter catalogue was very eggciting! Following our successful redesign of this seasonal catalogue, we also revamped their exam catalogue. Although this b2b catalogue goes to the same audience, the positioning, tone and design needed to be radically different (exams vs end of term shows) – while still being clearly from the same company. So we modernised the catalogue, and made it more involving and interactive, but kept a serious tone. After these revamping these catalogues we were then entrusted with their critical expansion into US. This involved full page ads in professional association directories, and creating the vital launch catalogue, which had to focus on accessories only. We had to ensure that all marketing literature had high impact and appeal to the insular US market, while retaining the quirky character and British appeal of the brand.