Client: Spirit Nottingham
The Nottingham cultural partnership represents the breadth and excellence of the city’s cultural offer. The members have a track record of bringing high quality content and entertainment to people from Nottingham and the surrounding area.
Brief: Sherry was commissioned to develop an over-arching, distinctive and sophisticated cultural brand and innovative marketing campaign.
Response: We started where we always do – with research. We took a close look at the city, its heritage, the cultural offers and the people. We found that all had one thing in common – a kind of spirit. A spirit of creativity, innovation, rebellion and artistic endeavour. We have now developed a fluid, layered identity system that will allow the partnership to target sections of their audiences with appropriate streams of content.