Laura Mercier

Client: Laura Mercier
Specialist make up brand Laura Mercier were one of our first clients in the US. We have been working closely with them for over seven years now.

Brief: We are solely responsible for all of their retail design requirements.

Response: Over the years we have produced numerous premium retail sites and point of sale installations. Our role has developed past that of just a retail designer. We have worked hard to help Laura Mercier enhance their selling proposition and define their unique selling point. We have then translated this into the in-store brand experience by incorporating features such as the specialist make up stations for example.

Tags: retail design, store design, retail strategy, cosmetics, brand experience, promotion, pop, point of purchase, luxury,