Client: NHS Oxfordshire Primary Care Trust
RPM was approached by Oxfordshire PCT to design and print a series of posters for display in healthcare centres and surgeries.
Brief: To raise awareness of free emergency contraception for under 18's through the use of identifiable imagery with clear and concise messaging.
Response: RPM used imagery to create both empathy and resonance with its target audience. Rendered type and the random torn effect helped bring the poster to life, whilst the messaging was clear and unequivocal in its delivery.