Client: The Broads Authority
The Broads Authority is the organisation responsible for Britain's largest wetland area. Requiring a new content management system (CMS) and a comprehensive end-to-end research and development service, the Broads Authority required a new website that would deliver suitable content and tailored functionality for a growing audience. The Broads Authority asked Nomensa to exceed government requirements for public service websites by achieving triple-A accessibility at both the front and back-end. It was also important that the chosen CMS solution offered flexibility to meet future functionality needs and could be customised to Broads Authority's exacting requirements. Hosting, training and ongoing support were all provided as part of the package.
Brief: Using the inspirational landscape of the Norfolk Broads as a catalyst, Nomensa created a visually striking design for the new website that matched the Authority's character and brand values. With web accessibility being crucial, Nomensa, as it does with all website builds, developed new web templates to the highest standard of the Web Content Accessibility Guidelines (WCAG), triple-A. To ensure the new site was user friendly and intuitive, usability testing ensured that all user journeys on the website were goal-centric. Put simply, this means that visitors are able to find the information they are looking for quickly and easily. The new website was integrated into Defacto, Nomensa's fully accessible CMS. In addition to Defacto's standard functionality, Broads Authority required bespoke functionality; for example, allowing visitors to request automatic updates when new content is generated.
Response: The level of traffic to the Broads Authority website has consistently increased since the website redesign. The fully accessible website has enabled thousands of users a month to enjoy learning about and exploring the Broads. By providing an efficient source of online information, the Broads Authority enjoys a significant cost saving benefit by handling a lower volume of call enquiries.
Testimonial: "The Authority was particularly impressed with Nomensa's project approach. The in-depth requirement analysis, information architecture and storyboard development stages provided a rigorous structure for the design and development of the final site." - Steve Linford, Implementing e-Government Project Manager, Broads Authority