Client: The Daily Mirror
As one of the UK's leading newspaper brands, www.mirror.co.uk operates in a fiercely competitive landscape. The Daily Mirror selected Nomensa due to our experience and reputation in providing measurable benefits for large media organisations and high traffic consumer brands. As part of a plan to make long term improvements to the site, The Daily Mirror decided to strengthen the brand's online proposition by reviewing the website's accessibility and usability. Nomensa helped The Daily Mirror's brand team identify key research and remediation services to provide both quick and long lasting results via a range of services. These services utilised both Nomensa's in house experience and flexible usability research facilities. The aims: * Improve inbound traffic by exposing the wealth of content available to search engines; * Increase unique visitors and visitor frequency through enhanced user experience; * Increase advertising revenue opportunities by exposing relevant premium content.
Brief: Starting with an Expert User Experience Review, Nomensa's senior analysts evaluated key areas of www.mirror.co.uk against over 60 usability and accessibility guidelines. This provided valuable insights into the site's content and functionality and the impact on accessibility and usability. The extensive and bespoke report presented tangible, actionable recommendations designed to be easily understood and implemented. The recommendations provided the opportunity to make a variety of significant and immediate improvements. Stage two included using the insight gained from the initial analysis to create a test plan for further research with specifically targeted groups of existing and potential users. Using our unique mobile testing facilities Nomensa were able to conduct usability testing at locations convenient for both the test participants and the Daily Mirror brand team. Having identified specific user journeys where testing could provide tangible benefits, Nomensa conducted a range of exercises with a carefully selected sample of participants to understand more about user expectations and requirements. The outcomes were designed to create specific insight into any changes required within the information architecture, content and functionality, and ultimately lead to overall improvements in some key user journeys and user experience.
Response: Nomensa's recommendations have helped www.mirror.co.uk achieve dramatic results, experiencing a year-on-year uplift of 93% in unique users . www.mirror.co.uk has seen a significant return on its investment. Moving forwards, Nomensa's ongoing expert support has forged a strong relationship with The Daily Mirror team to bring further successes to The Daily Mirror website.
Testimonial: "Working with Nomensa to ensure Mirror.co.uk is fully compliant has been tremendously valuable. Nomensa's user-centric approach to web development is highly considered, painstakingly thorough and devastatingly effective. Extremely professional and decidedly human." - Paul Hood, Head of Digital, Mirror Group