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Usability and Accessibility Studies

In light of web accessibility research conducted by Nomensa that analysed the top ten travel websites in the UK ( UK Travel Websites Report 2005 ), was keen to assess and ensure a high level of accessibility and usability . Currently striving to be the largest European e-commerce lifestyle player, the experience their website provides for their users is crucial in achieving that objective. A strategic need was identified by to improve web accessibility and to meet the obligations of the Disability Discrimination Act (DDA) and Nomensa was appointed to support the initial assessment.

Brief: To provide a sound understanding of where currently stands in terms of accessibility and usability, Nomensa conducted a detailed accessibility audit and a usability review . This type of review quickly identifies many quick fixes and recommendations that would improve the user experience offered, both in the short and long term.

Response: Nomensa’s review of revealed that a user-centred design strategy would greatly improve and enhance website performance . Detailed reports were produced that clearly described website usability and accessibility issues and solutions , as well as recommendations for enhancing the user experience. The process also ensured a high level of knowledge transfer and learning for the in-house team. The foundations for optimising the website are now in place, ready to implement the recommended solutions and measure ongoing improvements.

Testimonial: "Nomensa provided us with a thorough analysis of our site - their presentation and associated documentation has allowed us to put a formal plan into action." - UI and Customer Experience Manager,


Tags: userexperience, accessibility, usability,

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