As an Internationally recognised leader in Broadcast Media, BSkyB takes its corporate social responsibilities extremely seriously and this includes the provision of accessible services for all its customers. As a result BSkyB’s objectives were:- - To produce a hub of accessibility information for Sky customers to make their Sky TV experience more enjoyable - To create a site that meets Sky’s strict brand guidelines and exceed the highest standards of web accessibility and be independently audited by the Shaw Trust - To disprove the common perception that creativity and accessibility are mutually exclusive - An accessible CMS allowing content to be easily created and updated by non-technical staff. Following a rigorous selection process, Nomensa were chosen to not only design, but also build and host the new Sky TV Accessibility site. Sky were eager to work with Nomensa after recognising our ability to combine creative design, accessibility and usability to produce sites that conform to the highest web standards. Perhaps the decisive factor was the demonstration of the latest release of our highly accessible and usable CMS – Defacto 2 which would be used to manage the new site.
Brief: Following our user centred design methodology, Nomensa consulted all relevant Sky stakeholders to fully scope the project to include all design, functional and bespoke technical requirements for both front end visitors and back end editors. Specific requirements included: - A liquid design that allows the screen resolutions to be changed to individual preference without breaking the design - An advanced display preference ‘switcher’ to allow users to adjust contrast and font size independently to suit individual need - Nomensa’s fully accessible media player - content is accessible to all as the controls for the player are keyboard accessible - Fully accessible back functionality. This means that content can be added and updated quickly and easily the user regardless of ability - Production of accessible content, Defacto is both front and back end accessible and creates accessible content as standard.
Response: Nomensa and Sky have created a website that Sky customers can refer to in order to make their Sky TV experience easier and more enjoyable. Having been created by a team of accessibility and usability experts, the site is not only accessible to all users but is also highly usable, making it easier for Sky customers to find the information they need to make their Sky TV experience even better. Since the launch of the Sky TV Accessibility site Sky have been extremely pleased with the feedback and have seen extremely positive user figures. The FAQ section has been a particular success, lowering email and phone enquires dramatically. One of the key objectives of the project was to ensure that the site met high accessibility standards. The finished site not only meets WCAG AA accessibility standards but Sky are also thrilled that the site has gained the highest possible Shaw Trust Accessible + accreditation and has been described as a ‘Best in Class’ example.
Testimonial: Working with Nomensa on Sky's website rebuild had been a pleasure. They embraced the brief, translated our needs into a clear and engaging design and demonstrated the skills and the commitment to deliver a best practice accessibility website which has received a lot of positive comment. Thanks to their intuitive and well structured CMS software Defacto, the ongoing editing of the website is a straight forward task even for less experienced editors and it will significantly improve the internal processes." - Jennifer Aengst, Product Development Manager, BSkyB