Snakeball is a downloadable Playstation Network game, and is a 3D remake of the classic video game Snake.

Brief: We were asked by the game’s developers, Gamoolasoft, to brand the game from the starting point of identity development and to then proceed with creating some of the elements which were to be featured as part of the in-game graphic design.

Response: We were supplied with the initial character designs that had been developed, and from these and through liaising closely with the client, we developed several proposed routes for the look of the game, its packaging, and the live in-game graphics.We needed to encapsulate the retro characteristics of the game, whilst at the same time making sure not to alienate first time users, who would be unaware it was a development on a classic game title. It was also key that the fun factor of the game and the entertaining style of gameplay were represented.


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