Client: SAATCHI & SAATCHI SWITZERLAND - CIBAVISION
Encourage people to go to get a free trial of contact lenses from participating opticians. Secondly to build brand awareness of the Optix product range.
Brief: The site is amusing and engaging encouraging the user to create their own 3D animated dance sequence to be implemented within flash which can then be sent on virally to friends and colleagues. We also created the ability to select your own eye colour and then to add coloured contact lenses to see how your eyes could look with a change of shade. Through google maps we created the postcode search functionality to link you to a map and the locations of the nearest participating opticians.