The British Open Golf Championship is the oldest of the four major championships in professional golf which takes place annually on one of nine historic golf links within the UK. Since 2004, Lexus has been an Official Patron and Car Supplier to the Championship.

Brief: We were approached to design and build a website promoting the luxury car marque’s range of premium hybrid vehicles – a world’s first – and its association with the Championship.

Response: With visuals supplied by Lexus, we built a site with animation and styling that exploited the full capabilities of Flash and showcased the elegance, sophistication and technological benefits of the complete hybrid range. A landing page redirects visitors to a site introduced by a brief video sequence framed with taglines that connect the brand to the tournament before arriving at the site itself. Once having entered theHybrid Range site, navigation is either manual through a dropdown menu or intuitive via a horizontal scrolling image gallery. Clicking on each image brings it into full view with accompanying information with the Lexus badge acting as the preloader. A brochure and test drive could also be requested online, alongwith a discreet scrolling ticker which provides constant information including score updates from the Golf Championship, reinforcing Lexus’ patronage of the tournament.A series of flash banner ads were also built to accompany the campaign and sponsorship, highlighting the benefits and features of the world’s first performance hybrid range.


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