HEWLETT PACKARD

Client: PUBLICIS MODEM
Hewlett-Packard, commonly referred to as HP, is one of the world’s largest information technology companies, whose operations span globally.

Brief: We have been commissioned to work on several campaigns to advertise various products manufactured by HP as well as the technology services offered.

Response: Each of the campaigns has required various creative solutions, which have, at times, been challenging yet always satisfying to undertake, with a constant balance having to be maintained between creativity and imagination with that of respecting and adhering to extremely strict brand guidelines.Across the campaigns we have incorporated bespoke illustrations, 3D models and animation, inventive user interaction by way of advanced actionscript techniques, and had numerous high profile ad placements including those seen on the hp.com website, MSN, the New York Times and Bloomberg.

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