Finding your way around a museum is complicated at the best of times, add to that a language barrier or first time experience and the challenge is significant. The long established relationship we have with Tate began with wayfinding. We won a three-year contract to help guide their visitors around their galleries with clear communication.
Response: With over 6 million annual visitors, the Tate museums are diverse atmospheres with a variety of spoken languages. Our mission was to help guide those visitors easily around their museums. Using posters, banners, lightboxes, digital information systems and, of course, maps – we helped to make the visitor experience an enjoyable, exploratory journey.