Picnic

Client: The Royal Parks
First time advertisers, The Royal Parks, wanted a campaign that would drive picnickers to their parks in the summer of ’09.

Brief: With deer in Richmond, pelicans in St. James’s and The Lido in Hyde Park, a picnic in The Royal Parks is “No ordinary picnic”. Outdoor, digital and press media was planned and bought, and a microsite developed to capture consumer information – in two and a half weeks.

Response: Over 8,000 unique visitors to the microsite; a 933% database boost and a reach of 14.6m – on a shoestring budget.

Tags: advertising, leisure, promotion, competition, Awareness,

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