B2B Direct Mail

Client: DoubleClick
Mergers and acquisitions sound cold and financial; and when change is afoot, it’s easy for previous clients to feel left behind. When Google and DoubleClick released their first product as a combined company, they were keen to let everyone know that the change was a good one.

Brief: Google has valuable experience working with, and indeed owning, many of the spaces that DoubleClick works with effectively.

Response: The combination was brilliant, take two leading companies and put them together. They’re good on their own, but great together; like cheese and crackers.

Tags: dm, direct, marketing, b2b,

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