Mergers and acquisitions sound cold and financial; and when change is afoot, it’s easy for previous clients to feel left behind. When Google and DoubleClick released their first product as a combined company, they were keen to let everyone know that the change was a good one.
Brief: Google has valuable experience working with, and indeed owning, many of the spaces that DoubleClick works with effectively.
Response: The combination was brilliant, take two leading companies and put them together. They’re good on their own, but great together; like cheese and crackers.