Liquid Solution

Client: Warburtons

Lorry Livery Liquid has worked with Warburtons, the fifth-generation family baker on a number of projects to enhance their internal communications. However, when the UK’s second biggest food brand became the first truck operator in Britain to use a low-emission, gas-powered engine, we were given the opportunity to work on one of our proudest projects yet. Being asked to design a livery that would communicate Warburtons’ commitment to eco-friendly practices and make their lorries stand out from other vehicles gave Liquid great scope for creative solutions. We came up with a striking design depicting a field of golden wheat beneath a perfect blue sky, and bearing the slogan “helping keep the air as fresh as our bread”. Our simple but effective design not only fulfills but surpasses the brief, as it captures Warbutons’ wholesome brand values, clearly communicates the complex message about their green policies, and still manages to bring everything back to bread. To find out more visit our site by clicking here

Client: Onitsuka Tiger

California ’78 Social Media Campaign Liquid has been working with Onitsuka Tiger to build the legendary Japanese brand’s online visibility through interactive social media campaigns targeting loyal and new fans alike. We chose to focus on a UK based Facebook competition to win a year’s supply of trainers. To enhance the excitement surrounding the campaign we created manga inspired animation that we posted on YouTube and embedded in the Facebook brand profile. The cartoon flows like an animated comic and tells the fictional story of a young Japanese man living in a retro California who while out running in his best pair of California '78 shoes accidentally discovers some inventions that have crossed from the east into western culture. We also raised competition awareness via highly targeted Facebook advertising, website banners, e-flyers and background skins for YouTube and Twitter. Our campaign was so successful because we tantalized people with tidbits of information delivered in clever and interactive ways, designed to get people talking. To find out more visit our site by clicking here

Client: Radley

Since 2001 Liquid has worked with Radley, the sweetheart of Britain’s handbag industry. We have watched them grow from strength to strength in international popularity, eventually culminating in their recent expansion into the US market. Liquid was asked to manage the US launch, which proved quite a challenge as we were dealing with an American audience totally unfamiliar with the brand. We needed to quickly capture people’s imagination with our campaign and present an image that not only resonated powerfully with customers, but also portrayed effectively the quintessentially British Radley philosophy that we hoped people would fall in love with. The product launch was initially focused in department stores Lord & Taylor and Bloomingdales. We designed quirky and stylish brand journals that could be used as press books or catalogues and executed a direct mail campaign involving a series of themed postcards promoting the website and High Tea parties. To help promote the opening, Liquid used the AW 09 campaign collateral to create a suite of marketing pieces, including signs in the mall and an email blast to the mall's database.The campaign was a rip-roaring success and Radley took to the American market like a duck to water, even opening their very own store earlier this year. To find out more visit our site by clicking here

Client: Onitsuka Tiger

When Onitsuka Tiger and superstar DJ Eddie Halliwell launched a competition in conjuction with asos.com, liquid were briefed to create an attention-grabbing video that would promote it online. Onitsuka Tiger gave Eddie the chance to design his own Mexico 66 trainers (his favourite style) which were very limited edition – only 5 pairs were produced. The grand prizewinner would not only win a pair of these highly exclusive trainers but also a fantastic holiday in Ibiza to watch Eddie in action. Liquid wrote, filmed and produced a video to launch the competition. Capturing the energy of Eddie’s live show and showcasing the exclusive trainers. We created a press ad for Mixmag, as well as promoting it on social networks including Twitter and Facebook. The campaign was a huge success. The competition page had nearly 5,000 views
 with just over 1,000 people entering via email. 



Client: Medicash

Medicash has long provided corporate healthcare solutions to large and small businesses alike. We were briefed to design an engaging and innovative campaign that would demonstrate the real tangible benefits Medicash has for both companies and employees. It was vital that the campaign produced high recall for the brand. Trying to overcome the barrier of ‘junk mail’ for a mail-out campaign was a huge challenge. We had to ensure we captured people’s attention immediately and quickly communicated the brand message. We decided to use a plant symbol to ensure our message was memorable and clearly depicted how Medicash can help companies to ‘grow a healthy business’. Our campaign focused on two imaginative and unusual direct mailers; firstly we sent out a hyacinth bulb in a Medicash branded pot reinforcing the slogan ‘helping your business blossom’. The second mailer was a die cut watering can with the tag line ‘Medicash, giving you the tools to tend to your business and nurture your staff.’ The mailer activities were supported by press ads in business publications and web banner advertisements. The campaign was a success because we engaged Medicash’s customers in a different and imaginative way that grabbed their attention and made them think about the brand’s core values and how they could apply them to their own company. To read more visit our site by clicking here

Client: BT Arena and Convention Centre

ACC Liverpool, home to BT Convention Centre and Echo Arena, asked liquid to design and produce marketing collateral for the venue which would help them to build on their success and take their brand to the next level. The central idea underpinning our creative thinking was that the ACC should be thought of as an international meeting destination, and we positioned it as such through our impactful and dynamic collateral - which included a sales brochure, e-blasts, interior banners, external flags, exhibition stand graphics and press advertising. We came up with an inventive dot design depicting an explosion of colour and activity, which supported by the tagline, "Sometimes it's good to follow the crowd", was used to create a striking new corporate look for the venue. This style was replicated in a brochure we launched at Confex, the UK's leading event for event organisers. The copy powerfully pushed out key messages of innovative building design, the quality of staff, and highlighted the ACC’s impressive green policy, and we beefed up our overall campaign by creating online animations to support exhibition stands promoting ACC Liverpool’s aesthetic finesse. To read more visit our site by clicking here