• Sainsburys Sharwoods sauces mailing. Copywriter Ken Richman

Sharwood's Fresh Asian Sauces

Client: Sainsburys through Proximity London
Ever wanted to cook authentic Asian cuisine? Sainsbury’s helped Sharwood launch their fresh sauces by targeting Nectar card users, who received a mailing containing a letter, vouchers and a menu personalised with their own details munged into the name and address of an Asian restaurant - to impart the idea of fresh Asian restaurant-style cuisine you can enjoy in your own home

Tags: sainsburys, sharwoods, nectar, dm,

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