3Com Security Viral

Client: 3Com through Draft London
To promote 3Com’s range of network security products, a viral campaign was created consisting of emails (subject line: Watch this guy go) and an embedded movie featuring a cheeky thief caught on CCTV while a security guard sleeps. Several version were made. Here’s one of them that turned up on YouTube, and someone’s thoughtfully added a music track (not ours!)

Tags: 3com, viral, email,

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