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Pizza Express, Brighton

Client: Pizza Express
JHP design new flagship restaurant for Pizza Express in Brighton

Brief: The PizzaExpress product and brand is well known in the UK, and is synonymous with the fresh simplicity of its offer and convivial atmosphere of its restaurants. The chain had a number of key sites which they earmarked for JHP to create ‘flagship’ restaurants. Defining the common experiential values that underpin dining at PizzaExpress, and learning how to morph and adapt them to different restaurant locations, types, architectures and customer profiles is at heart of JHP’s work for PizzaExpress. The next location was Brighton, a town where ‘alternative’ is normal. The venue had to embody the ‘spirit’ of Brighton, referencing it’s vibrant art, culture, and less than conventional inhabitants. The restaurant’s location is surrounded by busy independent retailers, in a cosy collection of streets that is a mix between Dublin’s Temple Bar and San Francisco’s Height Ashbury. The project follows on from JHP’s work for PizzaExpress in Birmingham’s fashion emporium, the Bullring.

Response: The PizzaExpress product and brand is well known in the UK, and is synonymous with the fresh simplicity of its offer and convivial atmosphere of its restaurants. The chain had a number of key sites which they earmarked for JHP to create ‘flagship’ restaurants. Defining the common experiential values that underpin dining at PizzaExpress, and learning how to morph and adapt them to different restaurant locations, types, architectures and customer profiles is at heart of JHP’s work for PizzaExpress. The next location was Brighton, a town where ‘alternative’ is normal. The venue had to embody the ‘spirit’ of Brighton, referencing it’s vibrant art, culture, and less than conventional inhabitants. The restaurant’s location is surrounded by busy independent retailers, in a cosy collection of streets that is a mix between Dublin’s Temple Bar and San Francisco’s Height Ashbury. The project follows on from JHP’s work for PizzaExpress in Birmingham’s fashion emporium, the Bullring.

Testimonial: The new restaurant has successfully become a landmark in Brighton and its ambience complements the creative scene The seating layout facilitates the freedom of expression found around every corner and local primary schools now attend pizza making tutorials run by the restaurant’s chefs. The serial individuality of PIzzaExpress suits the residents and they have responded by spending their time and money there, making it a huge commercial success.

Tags: restaurantdesign, interiors, pizzaexpress, jhp,

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