Response: Our client Olympus KeyMed, have been cornerstone supporters of the British Society of Gastroenterology for well over 30 years and have seen many changes in the society, the technology and the annual conference during that time. This year was certainly an occasion that marked change and an air of rejuvenation for their annual conference. A new venue with a new event managing body and all celebrated with a brand new stand design for Olympus. This year Olympus wanted to really demonstrate their total commitment to developing a full portfolio of products that make them market leaders in the world of Gastroscopic Endoscopy. Their aim was to make the products the star of the stand; making demonstration and ease of discussion a key consideration that would increase numbers onto the stand but also make interaction that more impactful. The pictures say it all! Bright, welcoming and engaging. The stand had a fabulous presence within the venue with four enormous suspended banners overhead whilst a row of three, 4m diameter tunnels led the visitor onto the stand to enjoy a true visitor experience, terminating with "Endo-alpha" which is Olympus' vision of integrated systems for the future. Take a look at the finished exhibition stand in our portfolio section.