Client: Baby Zilli
Take a new celebrity endorsed brand and make it work in the digital world.
Brief: Aldo Zilli is one of the UK’s most popular celebrity chefs, restauranteur and author of a number of best selling food books. The Baby Zilli organic food range, run by Zilli and his business partner, the entrepreneur Dean Dunham, includes a number dishes and drinks for babies. The range already has distribution through Tesco, Waitrose and Ocado, with other stores in mind for the near future, but Zilli and Dunham had new goals for the Baby Zilli website; to push sales and tell their compelling story online.
Response: With full social media integration as well as extensive product information, the consumer facing site has been designed to enable the Baby Zilli brand to build engagement with its growing customer base. The online brand presence was delivered to an extremely tight deadline in order to support other media campaign activity led by the launch of the new TV advert. Since launching the initial stage of the Baby Zilli website, Engine Creative has fully integrated an e-commerce solution which has now become the focal point for all digital marketing of the brand and products. Visit zillibaby.co.uk
Testimonial: - Site launched to tight deadline to coincide with exposure through dedicated Daybreak (ITV) programming. - Strong online sales have grown month on month supported by online and off-line marketing activity. - E-commerce solution seamlessly integrated into CMS giving the marketing team full control of all online content.