Augmented reality the way it should be.

Client: BBC Top Gear
Unite Top Gear’s print magazine with their TV content through Augmented Reality.

Brief: We all know the Top Gear brand personality; tongue in cheek, irreverent and straight to the point. Having worked with the Top Gear team before they achieved world domination, we have a better insight into their world than most and have used this knowledge to help define one of the UK’s best loved TV brands.

Response: We augmented Top Gear’s editorial content and pushed to find new and exciting ways to engage with readers. In addition to the front cover of this ‘Awards’ issue, test-drive footage of four supercars within the pages of December’s magazine also receives the augmented reality treatment, bringing to life Top Gear’s award-winning cars of 2011.

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