Costcutter Supermarkets Group unveiled its plans for the revised stores at its 25th Anniversary event last year, with the company-owned store in Guiseley being the first to receive the new treatment.
Brief: The new modernisation programme should see a simplified fascia but be viewed as a natural evolution of the brand rather than a complete re brand. The aim is to position Costcutter at the forefront of convenience retailing for the next 25 years.
Response: We have been helping Costcutter over the past year with its retail identity and we are proud to announce the first new look Costcutter convenience store which was officially unveiled on Saturday 19th May 2012 in Guiseley, West Yorkshire. The new store is an evolution of the ubiquitous Costcutter brand with a simplified fascia showcasing a cleaner and fresher feel, coupled with new innovations throughout the store. We created a more welcoming atmosphere by adding open window displays where possible and otherwise added vibrant fresh food photography. The refreshed Costcutter fascia and in-store designs form part of Costcutter Supermarkets Group’s three fascia convenience retail strategy, which sees the newly opened kwiksave store and the forthcoming myCostcutter premium offering a complete suite of market leading retail propositions. Ian Bishop, Costcutter Supermarkets Group Marketing Director, said: “The Costcutter brand has over 25 years of heritage and stands for fresh, local value. The new look format retains the brand DNA that has seen Costcutter become one of the most respected convenience retail businesses, whilst creating a new look and feel that ensures we deliver a quality store environment for retailers and customers.”